Assumed Ignorance

Why is it that when ordinary people “dress up” we are supposed to not know who they are?  Examples:

Clark Kent loses the glasses and slicks back his hair and oh gosh, who’s that caped man?
Hannah Montana loses the wig and suddenly she’s an ordinary girl that even her friends don’t recognize.
The “Incredibles” put a little black mask over their eyes and nobody knows who they are.

So… are we all ignorant? I mean, at least Spidey covers up his face and hair so nobody knows who he is.  Come on….

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